Prizer has two creation styles. The Studio wizard gives you direct controls. Prizer Agent lets you describe the job in plain language and turns that into a proposal.
Use this guide when
you are deciding whether to chat with Agent or follow the standard wizard path.
Use the wizard when the path is already clear
Use One Product Visual when you know the product, scene, tier, and image count you want.
Use Test Ad Angles when you already know you want several buyer hooks from the same product.
Use Campaign Pack when you want the standard campaign pack path with placements, templates, and copy.
Use Swipeable Story when you are intentionally building a swipeable carousel story.
The wizard is best for repeatable work, known settings, and teams that want consistent setup steps.
Use Agent when the brief is still forming
Use Prizer Agent when you know the outcome but not the exact settings. Examples include a seasonal Meta test, a new launch concept, a weird scene idea, a product only shot, a model wearing the product, or a campaign pack with carousel included.
Agent is also useful when you want to ask for options before generating. You can ask it to show product images, list presets, explain quality tiers, recommend a workflow, or check your credits.
Use Agent for creative flexibility
Agent can interpret scene language that is more flexible than the wizard fields. It understands product only, hands only, a person using the product, people in the scene, multi-location ideas, mood changes, concrete settings, and unusual creative directions.
Agent can also revise a pending proposal before credits are spent. If a confirmation card is visible, ask for changes like darker lighting, fewer people, a cleaner background, more premium styling, or a different placement.
Use Agent after results exist
Agent can help with completed results too. Ask it to write ad copy for a finished image, turn a liked result into an ad variant or campaign project, find older reusable creatives, favorite a result, retry failed generations, or explain the best export path.
Cost and review behavior
Agent proposes work first. You still review the confirmation card before generation starts. If a request is large compared with your credit balance, Agent should warn you before proposing it.
Agent can guide exports and Meta handoff, but final review and publishing happen outside the chat. For export details, see Exporting creatives.
Is Agent more powerful than the wizard?
Agent is more flexible for planning and iteration. The wizard is more direct when you already know the exact workflow and settings.
