A good Agent prompt tells Prizer the commercial job, not just the background.
Use this guide when
Agent suggestions feel too generic or when you want more control without manually filling every wizard setting.
Include the job
Tell Agent what the creative is for. Examples include marketplace main image, Meta prospecting ad, retargeting hero, holiday gift guide, launch campaign, carousel story, or product detail refresh.
Include the audience and angle
Add who the ad is for and why they should care. Examples include new shoppers, returning buyers, gift buyers, premium buyers, comparison shoppers, or people who need social proof.
Include product facts for copy
Prizer can write copy from the image alone, but it gets more useful when you provide facts the image cannot reveal. Include the main benefit, offer, ingredient, material, feature, price point, proof point, objection, brand voice, or claim limit when those details matter.
Do not ask Prizer to invent product claims. Give it the verified facts you want reflected in the copy, especially for skincare, supplements, warranties, shipping offers, discounts, or regulated categories.
Include scene direction
Describe the environment, surface, lighting, atmosphere, camera framing, and mood. Let the product image carry product identity. Avoid over-describing product color, logo, material, or packaging unless you are correcting a detection issue.
Include people preference
Say product only when you want no people or hands. Say hands only when a hand should hold, pour, apply, or unbox the product. Say use a model when a person should wear, ride, hold, or use it. Say people in scene when background people are welcome.
Include output shape
Ask for a single image, three scene variations, ad variants, full campaign, carousel only, campaign with carousel, written ad copy, or export guidance. Agent routes these requests differently.
Prompt examples
For a single image: Create three premium bathroom counter scenes for this skincare product, product only, soft morning window light, clean marble surface, Standard quality.
For ad variants: Make Meta ad variants for new shoppers, one benefit angle, one social proof angle, and one offer angle, no people, clean premium style.
For a campaign: Build a launch campaign for this product with feed, story, and carousel placements. Use warm holiday gift guide energy and keep the product hero clear.
For copy: Write Meta ad copy for the first finished image. Audience is busy professionals, benefit is a calmer morning routine, hero ingredient is niacinamide, avoid medical claims, and use a calm premium tone.
If Agent misunderstands the product, correct the product description before generating again. Ask Agent to update the product description, then retry the brief.
Should I write long prompts?
Write enough to define the job, audience, scene, people preference, and output. Agent can turn that into a polished setup.
